Media Pulse

When Blue Ant Media acquired Media Pulse, a Connected TV marketplace for Canadian brands, the design team saw it as an opportunity to give the brand a fresh start. They knew they needed to refocus Media Pulse's mission and update its market position to align with Blue Ant's broader vision.

 

The team got to work on a full brand refresh, updating everything from the visuals to the messaging. The result was a revamped Media Pulse that fit seamlessly into Blue Ant Media's portfolio and resonated more strongly with Canadian advertisers.